Jessi Smith is a creative professional with a background in business development and the visual arts. A Hope Scholar, Jessi attended The Savannah College of Art and Design, where she earned a Bachelors degree (BFA) with a focus on Photography and Graphic Design.
In her early career, Jessi managed the US offices of an internationally known documentary photographer, then went on to oversee and direct the production team of one of South Florida's most prestigious photo studios. In 2007, she applied her acquired business and management skills in a corporate setting when she began working for a Palm Beach nonprofit organization, providing development, communication, and public relations. Jessi was responsible for communicating the unique message of the organization, and branding individual events and campaigns, as well as integrating the corporate message of corporate sponsors and individual donors.
After providing business development and creative services for a variety of nonprofit and for-profit businesses, Jessi recognized the complimentary relationship between the two, and launched her own business specializing in both the vision and visuals. Integrating both allows Jessi to manage the whole brand identity and best serve the needs of her clients.
Services provided include market research, copy writing, preparing strategic plans for growth, providing custom campaigns and solutions, managing brand identity, creating marketing campaigns, target marketing, proposal and grant writing, business plans, SWOT analysis, ROI, and other business reporting, brand management, web design and maintenance, multi-platform market integration, social media management, graphic design of sales and marketing materials, and other development and design tasks to enable clients to present a polished brand identity, control their corporate message and create managed systems to achieve their goals.
In addition, Jessi is a published photographer whose work has been seen in various ad campaigns, editorials and fine art exhibitions throughout the US. She continues to take photo projects on a freelance basis.